This point about Nissan's efforts in WRC and IMC is IMHO very much on topic, and I'm happy to contribute. In my research for my exhibit this past weekend, it was quite interesting to see exactly how large an effort Nissan put into competing at the EAS specifically. Barely a decade after the Mobilgas Trial, Nissan showed up to the EAS with a veritable fleet of P510s, and took 6 out of the top 13 spots. They then won it in 1970, 71, 73, 79, 80, 81, and 82, with the last few years arguably being Nissan's most successful rallying years ever.
As is indicative from the enormous capital resources Nissan must have poured into the Works teams, they clearly coveted winning specific FIA rallies. Now, I myself am not in a position to say whether that was a smart or poor use of marketing Yen from an economic standpoint, but I'm very glad they made the effort!
I made up some rudimentary overview slides for the exhibit, highlighting 8 rally cars and their achievements, which can be downloaded from my site for any who are interested in that sort of thing. Here's what the exhibit looked like, with pictures attached.
I'll add at this point that I'm absolutely 100% certain, based on the receipts in my possession and the sleepless nights over the past few days, additionally factoring in the mental toll I endured and cash outlay I spent in getting this exhibit ready, including hotel and travel costs, opportunity costs at work, and family time at home- that producing this exhibit was a certifiably INSANELY POOR DECISION from an economic and mental health standpoint. But hey, I had an absolute blast at the show - it was probably a unique opportunity in my lifetime to do something like this - so the marginal utility was sky-high!