I remember reading an industry website several years ago where the writer predicted that the only distinction between mainstream brands of power tools would be aesthetics (colours, textures, legacy, etc). Looking at what I see in 2025's North American market, I'm inclined to agree. But I think that only applies to ~ revered old-school USA brands like Porter, DeWalt, B&D, etc. For comparison, look at what's happened to old-school non-automotive brands like 'Schwinn', 'Singer', 'Sunbeam', 'GE', 'RCA', etc. Offshore' brands (Bosch and Makita come to mind) might have a little more to offer than just marketing. Unfortunately, there's no universally-accepted evaluation standard. These days, it's just the 'Wild Wild West' of YouTube evaluators Caveat emptor.