Here's an informative, UK-based website that explains the process of rubber hardening and offers some procedures for restoration.
https://www.martins-rubber.co.uk/blog/restoring-damaged-or-weathered-rubber-seals-a-guide/
In line with dutchzcarguy's comments, they say:
"For smaller, lightly weathered rubber seals, a simpler method is sometimes just as effective; boil some water in the saucepan, add a small amount of soap, and submerge the seal. Every 5 minutes or so, remove the seal using tongs and test its flexibility and condition. The time taken for the rubber to be restored will vary from case to case, but it can be just as effective, and less labour intensive than the previous method! Scrubbing smaller, lightly soiled rubber seals with almond oil is also an effective, simple option, restoring lost flexibility and cleaning away dirt and grime."