Business Week, April 7, 1973, interview with Katsuji Kawamata, president of Nissan Mo

[Carl Beck]

Carl,

Have you seen this brochure before - "The Company Behind the Car"?

Hi Mike:

Yes - I've seen it. I believe Dan has it and I think he sent me a digital copy. I don't have a hard copy.

Like most major corporations I've worked for, Nissan had a solid in-house Communications Dept. within their Public Relations Section. One of the major focuses of these groups was to communicate the party line to the entire company employee base, as well as to distributors, dealers, prospective stock holders and/or bond holders.

It will be interesting to see how many of these various corporate communications media will show up. In hindsight I wish I had kept more of them. At the time however they didn't seem so unusual and they did tend to build up on your desktop if you let them. As I said earlier, we usually put them in the Customer Waiting Room.

We used to get beautiful annual Calendars from Nissan Motor Co. Ltd. each year as well. Some featured photographs from Japan while others featured reproductions of various works of art.

FWIW,

Carl B.