Yes, the terminal on the ballast resistor with the higher voltage is the ignition side. I would move your red Pertronix wire from the coil + side to that terminal, that is how I have it hooked up and that's what Pertronix shows in their diagram. You measured 10V and that seems to be on the low side but may be OK if the engine is not running and the alternator not charging. When I installed the Pertronix on my car I cleaned all of the electrical connections on the resistor and coil. After 50+ years there may be some dirt or corrosion on the terminals/connectors. Also, you probably know, but do not leave the ignition in the "ON" position very long with the engine not running as it can overheat and damage the Pertronix module.